Media and The Psychology of Voting
This week’s Republican primaries certainly taught us one thing: Virginians love Ron Paul, and they’re pretty fond of Mitt Romney, too. Paul captured roughly 40 percent of the Virginia primary vote, by far his best non-caucus showing of the entire campaign. Romney won the remaining 60 percent. That’s good, but it was not even Romney’s best performance of the night on Super Tuesday. By the way, Romney and Paul were the only GOP contenders on the Virginia ballot. Rick Santorum and Newt Gingrich failed to file the necessary paperwork, so voters could not choose them. Did that affect the results? Of course it did. How? That’s harder to say. Answering that question forces us to consider the framing effect , a human tendency to answer questions differently depending on how the options are presented to us, even when the options are identical . Strictly speaking, the framing effect was not at work in Virginia, since the choices presented to voters there were not identical to the cho...