Sunday, 11 December 2011
It is a golden goose not a 'flying banana'
'A REPEAT of the ‘flying banana’ controversy has been avoided after a last-minute intervention by the new Chief Minister. Senator Ian Gorst stepped in to stop taxpayers’ money being spent employing a private design company to create a logo for a website used by States employees.
Earlier this year, employees were asked to come up with a name for the new States intranet service, a system that allows them to communicate using their computers. The competition was won by a civil servant at Home Affairs, who came up with the name MyStates. When the winning entry was announced, all States employees were told that a professional agency would design a new logo to go with the name.
But when St John Constable Phil Rondel heard of the plans, he contacted Senator Gorst to point out that spending money on designing a logo was not appropriate while some Islanders were struggling to make ends meet.'
Firstly there is some good news, Phil Rondel doing the usual stand up job for the people of Jersey and Ian Gorst showing that he can listen to a reasoned argument and make decisions. Why you need a logo for an intranet service which one presumes no one but States Employees will ever use is beyond me...
I am sure it is just one of the many ways that our Civil Servants devise to waste taxpayers money. There are big budgets and all the money needs to be spent. I am sure that there is something hidden in there... as far as I knew all States employees could already communicate using their computers. I certainly have no trouble e-mailing them.
Secondly though there is the repeat of the 'flying banana' idea. Clearly the logo looks nothing like a banana. I submit to you that it is in fact a golden bird in flight, stylised none the less, but without doubt a golden bird, perhaps even a golden goose.
The message is clear - Jersey is a place to land your gold safely. The trouble with marketing Jersey in such a way, rather than pretending to be the village idiot who has been taken advantage of by 'evil bankers' is that you invite attention. If you establish your intentions as to attract Capital away from other jurisdictions then you invite others to seek to prevent you from your aims.